Green Earth Alliance - Social Media Campaign
SOCIAL MEDIA DESIGN, DIGITAL MARKETING
CONCEPT
Developed a comprehensive social media campaign for an environmental non-profit, focusing on raising awareness for climate change initiatives. The campaign utilized engaging infographics, compelling imagery, and consistent branding across platforms.
COLOR PALETTE
Main: #228B22 (Forest Green), #8FBC8F (Dark Sea Green), #ADD8E6 (Light Blue), #FFD700 (Gold). Earthy and hopeful tones.
TYPOGRAPHY
Primary font: 'Nunito Sans' (Modern Sans-serif, friendly and approachable). Used bold weights for emphasis and lighter weights for body text.
OUTCOME
The campaign successfully increased social media engagement by 40% and drove a 25% increase in website traffic to the non-profit's donation page. The consistent visual messaging strengthened the organization's online presence.