Sonic Bloom Festival - Poster Series
PRINT DESIGN, EVENT PROMOTION
CONCEPT
Created a vibrant and dynamic poster series for an annual music festival, aiming to capture the energy and diversity of the event. The design incorporates abstract floral elements with bold typography to convey a sense of growth and celebration.
COLOR PALETTE
Main: #FF6F61 (Coral), #6B5B95 (Lavender), #88B04B (Lime Green), #F7CAC9 (Pale Pink). Gradient overlays used extensively.
TYPOGRAPHY
Headline: 'Bebas Neue' (Bold Sans-serif, impactful), Sub-headings: 'Oswald' (Condensed Sans-serif), Body: 'Lato' (Clean Sans-serif). This combination ensures high visibility and readability.
OUTCOME
The poster series was highly effective in promoting the festival, leading to a 30% increase in early bird ticket sales. The distinct visual style became synonymous with the festival's brand identity.