Velvet Thread - E-commerce Redesign
WEB DESIGN, UI/UX
CONCEPT
Undertook a complete redesign of an existing e-commerce website for a high-end fashion boutique. The goal was to enhance user experience, modernize the aesthetic, and improve conversion rates through a cleaner layout and improved product presentation.
COLOR PALETTE
Primary: #36454F (Charcoal Gray), Secondary: #C0C0C0 (Silver), Accent: #B8860B (Dark Goldenrod), Background: #FFFFFF (White). Focus on elegance and minimalism.
TYPOGRAPHY
Headings: 'Lora' (Serif, sophisticated), Body: 'Open Sans' (Sans-serif, highly readable). This pairing creates a luxurious yet accessible feel.
OUTCOME
The redesigned website resulted in a 15% increase in conversion rates and a 20% decrease in bounce rate within the first three months post-launch. Customer feedback praised the improved navigation and visual appeal.